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Golden Balangay Awards
Project type
Social Media, Graphic Design
Date
June 2025 - September 2025
Location
Ottawa, ON
Role
Graphic designer and social media admin
Objective: Increase awareness and engagement for the 2025 Golden Balangay Awards across social media platforms while highlighting the event’s “Bangkang Papel” (paper boat) theme.
Challenges: Before this year's awards, the Instagram account lacked a sense of branding and had limited online engagement.
Actions:
1. Developed and maintained a content calendar to schedule posts leading up to, during, and after the event.
2. Designed branded graphics and video content across Instagram, Facebook, and TikTok to reinforce the “Bangkang Papel” theme and ensure visual consistency using various elements such as ripped paper, water, and script font to emulate a handwritten letter.
3. Attended the event to capture live photos and videos to use in post-event content.
Results:
- Boosted social media reach and engagement, increasing the number of accounts reached to almost 16k (610% increase), 75% being non-followers.
- Grew Instagram followers by 17% over the event period.
- Produced high-quality content that was reposted by key partners, media accounts, nominees and guests, enhancing the event’s visibility and online presence.
*All results are from August 1st - September 24th (post-event)
