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Megacity Basketball Association
Date
January 2025
Location
Toronto
Project type
Graphic Design, Branding, Social Media
As a Media Intern for Megacity Basketball Association, I was responsible for handling the WMBA Instagram account. I had creative control over the type of content and branding for the W2025 season.
Challenges: WMBA’s Instagram account had limited engagement with only ~5,000 monthly views, lacking consistent branding and live coverage.
Actions:
1. Created a cohesive branding for all visual elements on Instagram, which consisted of posts, reels, and stories.
2. Created a weekly schedule to provide consistency:
- Mondays: Game day schedules (story), live game footage (story)
- Tuesdays: Player of the game (carousel post)
- Wednesdays: Highlights from the games (reel)
- Fridays: Weekly Rankings (Post)
3. Made sure to tag players on stories and posts, allowing them to repost content.
Results:
I was able to grow views from 5k to 30k within my first month. By the end of my internship, viewership peaked at 150k, with 54% of views being non-followers. I provided a consistent digital presence on the WMBA Instagram account on a weekly basis.
